21 Brands Old Custom 10 Years Old 1960, is an awesome vintage bottle of bourbon, complete with an old school circusy label. The bourbon aged for at least 10 years in charred white oak barrels, and was bottled in 1960, at 90 proof. Old Custom was produced by 21 Brands, a wine/liquor import and distribution company. Created in 1933, by Olympic tennis champion Francis T. Hunter. Hunter purchased the Rocky Ford Distillery (also known as Old Judge) in 1956. Most likely the contents of this bottle was from whiskey distilled there.