A vintage bottle of Black Velvet Canadian Whisky, produced by Schenley Distillers. The tax strip indicates that the youngest whisky in this bottle was distilled in 1977. Black Velvet is the second-largest selling Canadian Whisky after Crown Royal. Originally known as ‘Black Label’, the brand was renamed to ‘Black Velvet’ in the late 1940s because of the whisky’s velvety taste and smoothness. The whisky was originally distilled at Schenley’s facility in Valleyfield, Quebec. Canandaigua Brands took over Black Velvet in 1999, and recently sold it to Heaven Hill.