In the 1950s, Old Stagg’s mascot was… a guy dressed up in a deer suit. Along with slogans such as ‘There’s more pleasure in whiskey when you go Stagg’, this mascot appeared in several ads for Old Stagg Kentucky Straight Bourbon. They’re absurd and absolutely hilarious. Whether you choose to wear a deer costume while drinking this bourbon we’ll leave entirely up to you.
All deers asside, would you look at this swell bottle of Old Stagg Bourbon from the 1950s! Boy-oh-boy! Anyone up for a small bourbon history lesson? In 1878 George T. Stagg acquired the O. F. C. Distillery (set up by Colonel E. H. Taylor in 1869!) and later renamed it the George T. Stagg Distillery. There, he built the first climate controlled warehouse in bourbon history (it was steam heated at that time). Fun fact: Albert Blanton became GTS president in 1921, a name one might be familiar with…?
Schenley Distilleries bought the George T. Stagg Distillery in the 1930s and that’s where this old and rare bourbon comes in! A 4-year-old Old Stagg from the 1950s. It’s a piece of bourbon history, named after the distillery where it was crafted. Schenley owned the George T. Stagg Distillery until 1993, until Sazerac bought it. They modernized the distillery and renamed it… Buffalo Trace. No wonder Buffalo Trace makes so many brands named after the heroes that paved the path to where we are now, just like the George T. Stagg in the Buffalo Trace Antique Collection.
This concludes the bourbon history lesson for today, boys and girls. Convinced you need this whiskey in your life yet?