This is a 1970s release of the Seagram’s Seven Crown Imported Whiskey. It was made in a time where this particular release was enormously popular. The brand sold thirty-two million cases in 1970, but only sold eight million in 1993. Seagram was once a whiskey giant from Canada, founded in Waterloo in 1857. They owned many distilleries in Scotland, of which The Glenlivet may be the most famous one today. They also acted as importer, as this Seagram’s Seven Crown Imported Whiskey came to Europe in large quantities. We’re happy to offer one of the few bottles that were not gobbled up by thirsty whiskey lovers from that time. Seagram was purchased by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.
