Wild Turkey can trace its heritage all the way back to Austin Nichols in 1855. Nichols opened his wholesale grocery business then, selling wine and spirits as well. His business would go on to own Wild Turkey but for almost 100 years there were no turkeys to be seen. Nichols’ bourbon didn’t get its famous name until 1940 when a company executive took some bourbon on a turkey hunting trip. It proved to be very popular with the hunting party (and also with the turkeys that managed to get away because the hunters were too tipsy to shoot straight). The hunters kept asking for more of that ‘Wild Turkey Bourbon’ and so have the rest of us ever since.